Entering a new market is a complicated process whose success depends on a number of factors: customers, suppliers, distributors, demand and marketing to name a few. While no expansion attempt will be 100% risk free certain steps can be undertaken to significantly raise the chance of success.
Market Evaluation:
Prior to making a decision to enter a new market you need to evaluate it. VIA Consultants together with its partner on location in Iran can assist you by evaluating both the market for your product (size, competitors, suppliers, etc) and the legal and administrative questions that you would need to consider. For more information about this service please contact us directly.
Marketing Plan:
The key to success for your company and brand is getting your name out to your potential customers. VIA Consultants can help you set marketing goals, conduct a SWOT analysis, identify appropriate communication channels according to allocated budget along with a framework for measuring the results.
Trip Management:
It is one thing to read about a market on paper, it is quite another to experience it oneself. Make the most of your trip by getting business assistance (all the necessary meetings with management arranged, assistance during meetings, translation services), administrational assistance (visas, hotel bookings, conference rooms, inter city transportation) as well as providing you with a number of assistants that will be at your service at all times during your stay.
Market Entry Consulting